Bringing Christmas to Swansea
Dec 19, 2018
This year we’re running a whole host of Christmas initiatives in the City Centre including our snow gun that has brought a white Christmas to Swansea.
The gun is positioned above Picton Arcade in the City Centre and brings a flurry of snowfall to the surrounding area for two minutes at a time, every ten minutes, between 10 – 4pm. The gun has been in place since last week and will continue to bring snow showers to the wonder of passers-by until Saturday 22nd December.
Big Heart of Swansea Projects Manager, Amelia Rudman, commented: “Our snow gun is just one of our latest ideas to help draw some more people in to the City Centre and to ensure that when people are here doing their Christmas shopping they might experience something to remember Swansea by.”
The stunt follows on from our Halloween trick or treat door, which popped up all over the City Centre during October half term to hand out free sweets to children, that was another creative concept brought to life by the Big Heart of Swansea, to turn the City Centre in to a memorable experience for the public.
This Christmas, Big Heart of Swansea are also running a competition with ‘Jack the Elf’, who has been hiding in different spots all over the City Centre. People who find Jack and share a selfie with him are entered in to a prize draw where they could receive a £500 cash prize. The clues are being teased daily on the Big Heart of Swansea and Swansea BID social media channels as well as being read out live on air on The Wave. They are also running a Golden Ticket competition in over 90 of the City Centre businesses where shoppers can fill in a ticket to be in with a chance of winning £500 worth of prizes.
Amelia continued: “Every year we put on a number of competitions, incentives and stunts to try and attract more people in to the City Centre as well as trying to ensure that when people do come in to town they enjoy their time here and leave wanting to come back another time.
“As well as our snow gun and ‘Jack the Elf’ we have worked with the council to provide free parking for people after 3pm between Monday and Saturday at the St David’s Car Park as well as free parking in all council car parks on a Sunday. We’ve also funded the Park & Ride service from Fabian Way and Landore on Boxing Day which will be running every twenty minutes, as we know how many of the City Centre businesses will have fantastic sales on and we want to make it as easy as possible for people to get to and from the shops as possible.”