Welcome to


It’s time to reimagine the way you visit Swansea City Centre. Get your hands on some exclusive offers and search our business directory all with the click of a button.
This app is funded by Swansea Council and powered by Swansea Business Improvement District
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The City Centre

by the sea

Swansea is a unique city on the beautiful south coast of Wales. Surrounded by areas of outstanding natural beauty, boasting some of the best beaches in the world, fantastic night life, and an array of independent and national retailers, there’s something for everybody to enjoy.


Our city regeneration programme has seen millions of pounds invested in infrastructure, city aesthetics and unique events, with billions of pounds of further investment well under way.


Swansea and its city centre is changing fast so if you haven’t visited lately, come and give us a cwtch and visit the Big Heart of Swansea!


Gift Card

Can't decide what to buy to treat someone special?

The Big Heart of Swansea Gift Card is the answer. Valid in over 80 Swansea city centre shops, restaurants, hospitality, beauty and leisure sites, it is the perfect choice for any occasion. Swansea city centre has it all, so give us a cwtch by using the gift card!


Until our next draw...

Loyalty App

Prize draw

Download our loyalty app and link a credit and/or debit card for a chance to win one of our amazing prizes.

Once you’ve downloaded the app, you will be automatically entered into our prize draws to win incredible giveaways EVERY. Six. Weeks!

Save money and win big with the Big Heart of Swansea app!

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